ARTRA is a palindrome of the word art. 
The letters are the same when reading from either direction. Much like art, viewing the same work
evokes a different reaction depending upon how, when and with whom you experience it.
Curiously, the same work of art, viewed by the same person at different times, may induce different reactions – 
both reflexive and projective. Artra thrives at the intersection of the visceral and experiential,
connecting collectors worldwide to a vast spectrum of unique, rare and beautiful art.

By rigorously researching the provenance, authenticity, condition, and legal title of each work, 
and through global relationships with collectors, advisors, galleries, art fairs and museums, 
Artra offers significant value to collectors – whether buying or selling art.

Gene Seidman at his favorite museum in the world, The Metropolitan Museum of Art in New York